Friday, July 1, 2011

How can a healthcare marketer might manage the negative demands for products such as colon cancer screenings


How can a healthcare marketer might manage the negative demands for products such as colon cancer screenings?

Other - Advertising & Marketing - 1 Answers
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How about showing the good side. Catching cancer early and improving survival rates. Do it in a fun way. Show a family with late thirty early forty parents, have them at the table with the kids ages 9 to 17 having a fun discussion. Then a very quick flash to the future, cancer diagnosis, hospital, then flash back to the table -this time the same parents ten years later and at the table grandkids and their 2nd year college student and their grown children all laughing at what the youngest grandchild just said. Early diagnosis - for the family.





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